#1 Consumer experience: boosting engagement by leveraging on-channel and cross-channel promotions to create a compelling consumer experience and maximise engagement (and consequently boost viewership and revenue from increased ad investment)
#2 Discoverability: maximising discoverability through cross-platform promotions by using owned platforms (eg. digital, social, linear) to maximise awareness of your FAST offer, and by ensuring agreements with third party service partners guarantee an optimal quantity and quality of promotional real-estate to drive new viewers to your FAST offer
#3 Navigation: curating the viewer experience by providing navigation tools to inform about highlights of upcoming episodes/shows to boost engagement and retention.