Struggling to prioritize Sustainability?
There’s no doubt that buy-in from the CEO is essential when seeking to drive tranformational change of any kind, but how do you effectively influence… Read More »Struggling to prioritize Sustainability?
There’s no doubt that buy-in from the CEO is essential when seeking to drive tranformational change of any kind, but how do you effectively influence… Read More »Struggling to prioritize Sustainability?
A change project is never done even though the implementation stage may have been completed. But all too often I see ambitious change programmes deemed… Read More »Why the 5 steps of change management should never stop at #4
By adopting the revenue sharing business model for FAST channels, you, as editor, renounce control over how your ad inventory is managed by the platform… Read More »ATTENTION FAST channel editors!
Why’s it ugly? Firstly, like most things worth achieving, it’s the long term goals that count most. Secondly, it requires new ways of working and… Read More »The Ugly Truth about going Green: why and how Media companies should invest in ESG objectives
It’s generally agreed that quality will be a key success factor of FAST channels. So how can success be achieved when, by their nature, ad… Read More »2 Key Success Factors for managing ads on FAST channels
I thought it was going to be nigh-on impossible to design a logo that could capture what I wanted to communicate… I had visions of… Read More »What’s in a logo?
#1 Lack of knowledge: how to effectively address the knowledge gap #2 Lack of experience: how to empower staff to act #3 … Read More »3 reasons why Media businesses hesitate to make themselves sustainable:
#1 Consumer experience: boosting engagement by leveraging on-channel and cross-channel promotions to create a compelling consumer experience and maximise engagement (and consequently boost viewership and… Read More »3 essentials most FAST channels overlook….
Enticing Viewers to Engage Whilst there are many layers of thread to a spiders’ web, ultimately it is how “sticky” each thread is that determines… Read More »Spinning a Good Web for Your Streaming Content
Netflix experiments with linear tv